This prime commercial land, covering an area of 16,365 m², is strategically situated in the El Assam zone of Kénitra, directly on National Route N°1. Its location offers high visibility, positioned at the heart of a thriving commercial and automotive hub, close to prominent brands like Hyundai, Renault, and Dacia, as well as the Atakadao hypermarket. With direct access to RN1 and a substantial frontage, this land is well-suited for various developments, including car showrooms, premium dealerships, retail parks, shopping centers, logistics platforms, or industrial and commercial projects. The area presents significant development potential, excellent accessibility, and exceptional visibility, making it an attractive proposition for investors looking to capitalize on Morocco's growing economy, particularly in the immobilier Kénitra sector.