This premium commercial land, spanning 16,365 m², is ideally located in the El Assam area of Kénitra, directly on National Route N°1. Its strategic location offers high visibility, situated at the heart of a dynamic commercial and automotive axis, in close proximity to major brands such as Hyundai, Renault, and Dacia, as well as the Atakadao hypermarket. With direct access to RN1 and a significant frontage, this land is perfectly suited for various projects including automobile showrooms, premium concessions, retail parks, shopping centers, logistics platforms, or industrial and commercial projects. The area boasts high development potential, excellent accessibility, and exceptional visibility, making it an attractive opportunity for investors.