Investing in a riad in Marrakech: returns and key steps

The iconic Moroccan riad in the historic Medina of Marrakech remains one of the world’s most unique lifestyle and hospitality real estate assets. Whether operating as a private luxury holiday villa or an officially licensed boutique guest house (Maison d'Hôtes), riads generate remarkable annual yields when planned with precision.

1. Location and Medina Access

Proximity to a car drop-off or secure public parking is paramount for guest convenience and luggage transfer. Prime Medina districts include Mouassine, Riad Laarouss, Bab Doukkala, and the regal Kasbah.

2. Financial Metrics & Returns in 2026

• Unrestored riad: 12,000 to 18,000 MAD/m² of ground footprint.
• Fully renovated and titled: 22,000 to 35,000 MAD/m² of covered habitable area.
• Gross rental yields: 8% to 12% through seasonal hospitality platforms (Airbnb, Booking.com), heavily buoyed by Marrakech's 12-month tourist season.

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